Stand out from the crowd.
We love events. Over the years LOOK MI has collaborated with popular brands and international companies to realize innovative and captivating projects & partnerships.
We thrive on creating outstanding events. Our team has an impressive experience in organizing and promoting major events, including corporate events, product launches and concerts.
From conception to realization, our highly creative team will accompany you every step of the way to create a remarkable event that best represents your brand image.
#MalfyMoment in Plan De Corones
For the winter edition 2024 of MalfyMoment, we took over Plan De Corones, one of the most magnificent areas of Trentino Alto Adige.
This 3 days experience started with a Michelin starred dinner at Schöneck, near the charming Brunico. The day after, the guests had the privilege to enjoy a magical Balloon ride over the Dolomites, just before a panoramic lunch at AlpiNN Restaurant.
The famous #MalfyMoment aperitivo took place at Messner Mountain Museum Corones, the eminent building designed by Zaha Hadid surrounded by mountains. Benny Benassi lighted up the dancefloor with his high-altitude DJset.
Among a multitude of talents who took part in the event were Tommaso Zorzi, Soleil Stasi, Luca Vezil, Virginia Stablum, Emma Muscat, Andrea Cerioli, Federica Zacchia, Arianna Montefiori, Gaia Sgalia, Sara Gotti, Francesca Busi, Alan Cappelli Goetz, Marco Scomparin, Claudio Fiorentini, Alberto Lamalfa, Luigi Torres Cerciello, Martina Troni.
CLARA release party PRIMO album
On February 15, 2024 we celebrated the launch of Clara's first album with an event held at the Teatro Principe in Milan. This event was not only an opportunity to celebrate an important milestone in Clara's career, but it also constituted a strategic opportunity to amplify communication around the release of her album.
The main objective of the event was to generate a significant media impact, both on social media and in the traditional press. We worked to create an engaging and memorable experience that would attract public and media attention to generate broad exposure for Clara's album launch by supporting her musical project through effective and engaging communication.
#MalfyMoment in Portofino
For the summer version of MalfyMoment, we moved to Italian riviera - Portofino.
This experience of 3 days experience started from the aperitivo in Grand Hotel Bristol*****. And then was followed with the dinner at L’Arenella with the view on the beautiful Ligurian bay, boat ride next day in Portofino and Malfy Moment in Cervara.
As a main location for famous #MalfyMoment aperitivo with Benny Benassi was chosen La Cervara Abbazia Di San Girolamo Al Monte Di Portofino. The historical place with amazing view and gardens.
Among the various talents and influencers who were invited were Giulia De Lellis, Ludovica Ragazzo, Mario Russo, Simone Bredariol, Greta Pennacchini, Laura Grampa, Valentina Pegorer, Boss Doms, Anselmo Prestini and others.
#MalfyMoment in Courmayuer
This winter version of #MalfyMoment by Malfy Gin was held in Courmayeur, on the peaks of Mont Blanc, from 16 to 18 March.
The scenario helped to make the event unforgettable, among various sensational locations: the MalfyMoment par excellence took place at SkyWay, precisely on Punta Helbronner at 3500mt, accompanied by the one and only Benny Benassi's DJ set.
During these days there were many activities, including the helicopter flight over Mont Blanc, dinner at La Loge du Massif at 1700m which we reached by taking the cable car and the snowcat, and the thermal baths at the QC Terme Monte Bianco.
Many guests attended this event, including press, celebrities, and talents, among which: Ludovica Coscione, Clotilde Esposito, and Alessandro Orrei - co-protagonists of the cult series MARE FUORI - Nicole Mazzocato, Soleil Stasi, Luigi Giaretti, David Blank and many others.
LVR x UNICEF – St. Barths 2022
In its second winter edition, the event was held in St. Barth's iconic Eden Rock. The unforgettable evening was enlivened by a cocktail, a gala dinner and a live auction, during which luxury objects, works of art and exclusive experiences were sold.
Celebrities, philanthropists and international guests attended the evening, helping to raise founds to support UNICEF's efforts to provide care and protection for the most vulnerable children around the world.
Throughout this memorable evening, guests were entertained by special performances by Lenny Kravitz, Drake & Bob Sinclair and a live auction conducted by Simon De Pury. LOOK MI boosted the partnership between Charlotte Tilbury & LuisaViaRoma, stressing the focus onto the brand positioning during the event.
Calafuria by Elodie x Save the Olives
Our team is closing this year with such a bomb project that unites a huge Italian music artist @elodie and the product “Made in Italy” known all over the world “Calafuria” by @tormaresca (Antinori).
In particular, this evening we are holding a charity event in support of Save the Olives @savetheolives at a brand new @portraitmilano where will be presented the new artists’s magnum.
Be Timeless Be Iconic - Scalapay
Scalapay celebrated Milan Fashion Week with a chic event held at the Terrace of Camera Nazionale della Moda Italiana. The event served to celebrate timeless fashion and style, with guests given the opportunity to preview future trends from participating designers. Guests had the chance to mingle with celebrities, stylists, and influencers, among other guests of honor.
On the evening of the opening, the guests were able to attend a showcase of Clara - author of successful singles including "Io e Te", "Freak" and "Il tempo delle mele" and in the cast of the third season of the TV series Mare Fuori, to be released in 2023 - who performed live some covers of songs that have become iconic together with their own songs revisited entirely in key acoustics.
LVR x UNICEF – Capri 2022
LuisaViaRoma and UNICEF are proud to announce the return of the celebrated LuisaViaRoma for Unicef summer gala to be held at the Certosa di San Giacomo in Capri. On the occasion of the event, the American singer Jennifer Lopez will perform an exclusive concert under the stars to help raise funds in support of UNICEF projects around the world.
LOOK MI boosted the partnership between Moët Hennessy (Belvedere Vodka & Volcan Tequila), MalfyGin, Fenty Beauty, TikTok & LuisaViaRoma, stressing the focus onto the brand positioning during the event.
A Night with Rolling Stones – San Siro
For the great comeback of the Rolling Stones, LOOK MI powered an exclusive lounge for Vogue Italia at their concert in San Siro stadium.
Read more here
White Page - Modern Punk
Raf Fonzo, founder and creative mind behind Whitepage's very first capsule collection, shares the inspiration behind her new line. Twelve looks for men and women that were revealed at the Spring/Summer 2023 fashion show this season, inspired by different styles and cultures. An intermingling between Belgium streetwear and American pop culture, with an emphasis on black, and a musical backstory that runs from 1980s punk to experimental country music to modern trap rap
LVR x UNICEF – St. Barths 2021
In its first winter edition, the event was held in St. Barth's iconic Eden Rock. The unforgettable evening was enlivened by a cocktail, a gala dinner and a live auction, during which luxury objects, works of art and exclusive experiences were sold.
Celebrities, philanthropists and international guests attended the evening, helping to raise more than €4 million to support UNICEF's efforts to provide care and protection for the most vulnerable children around the world.
Throughout this memorable evening, guests were entertained by special performances by award-winning artist Dua Lipa and a live auction conducted by Michael Macaulay of Sotheby's. LOOK MI boosted the partnership between Luxottica - Ray-Ban Stories Sunglasses & LuisaViaRoma, stressing the focus onto the brand positioning during the event.
LVR x UNICEF – Capri 2021
LuisaViaRoma celebrates its partnership with Unicef Italia tonight with a Gala in the splendid setting of Capri. The charity event, which will be held today at the Certosa di San Giacomo, raises funds to support needy children from all over the world. Among the guests will be many international stars, including Katy Perry, John Legend, Vanessa Hudgens and Heidi Klum.
If you are looking for a strong event management and high-level creative coordination to show off your brand, LOOK MI is the right partner. We were responsible for raising awareness on the partnership between Gin Mare & LuisaViaRoma stressing the importance of the brand positioning through a strong presence during the event. We also brought the famous Italian artist Madame who had the amazing opportunity to open live show by Katy Perry. And we had Sangiovanni as our guest, too.
