The Yamamay advert was titled “Intimate Conversation”, starring Italian singer-songwriter and actress Clara Soccini.

Immortalized by Italian photographer Giampaolo Sgura, in the advert campaign titled “Intimate Conversation”, Clara wears a collection that pays homage to the Haute Couture garments of the 90s.

The Yamamay advert campaign included a press schedule, a spot and the brand’s social media channels.