Clara partnered with Astra Make-Up to launch Filterdrop, a skin tint that enhances natural beauty without digital filters.

The campaign, “Beauty Beyond Filters,” ran across TV, radio, digital, print, and in-store channels, positioning Clara as the face of a new standard in authentic, inclusive beauty.

Directed by YouNuts and set to Clara’s single “Uragani”, the spot highlights two sides of her identity — artist and beauty icon — while dancers represent the diverse shades of Filterdrop.

The result: a bold statement on modern beauty, combining Astra’s minimal aesthetic with our Clara’s fresh, relatable image.

CREDITS:

Entertainment agency – Camelot S.r.l.

Branded Entertainment Unit Director: Francesco Maria Brambilla

Head of Talent & Strategy: Alessandra Cianciaruso

Senior Account Executive: Francesca Iorio

Junior Account Executive: Miranda Rossi

MGMT Clara – LOOK MI S.r.l

Casa di produzione – Think Cattleya

Executive Producer & General Manager: Martino Benvenuti

Senior Producer: Gabriella Formica

Junior Producer: Diletta Luchi

Regia: YouNuts!

Dop: Ciro Di Niccolo

Coreografo: Gabriele Esposito

MUA: Daniele Batella

Stylist: Francesco Vavallo